Baking and Making Food

Why Should You Stock Sugar-Free Confectionary?

17 October 2017

Miriam Mcdonalid

Just a decade or two ago, the idea of sugar-free confectionary would have sounded slightly absurd. After all, confectionary is supposed to be sweet, and sugar used to be the be-all-end-all of sweetness. However, things have changed. Modern confectionary suppliers are able to provide sugar-free products that use artificial sweeteners, and those sweeteners are often healthier than sugar.

Here are just a few reasons why you should take advantage of those advances by stocking sugar-free confectionary.  

Wider Range of Customers

Some people want to go sugar-free so they can avoid cavities, improve mood levels, or control their waistline. All lofty goals, but others must shun sugar because of doctor's orders. People with diabetes, for example, must avoid sugar, so such conditions make it practically impossible to enjoy chocolate and other sweets. Sugar-free confectionary is the answer, so it only makes sense to sell it. If you become known for supplying a strong range of sugar-free confectionary, you'll become the go-to shop for such treats. Appealing to customers who once would have needed to avoid your establishment altogether? Not a bad result.

Happier Parents

Everyone knows that kids tend to enjoy sweets and chocolates even more than adults – at least, they have the metabolism to handle it. Unfortunately, parents aren't always as keen as their kids to allow access to treats. Parents are increasingly turning to healthier snacks to avoid the damage done by sugar, especially to a child's teeth. Of course, kids prefer sticking with confectionary. You can bring the best of both worlds by offering sugar-free confectionary. Modern sugar-free confectionary provides the same great taste kids are used to, but the lack of sugar ensures that such treats miss out on the pitfalls feared by most parents. In fact, sugar-free confectionary often makes use of entirely natural favouring and sweeteners, making it healthier than ever.

Protection for the Future

It's no secret that the world is becoming more knowledgeable about good nutrition. That might be good for people's health, but it's not going to let you sell more confectionary. At least, it's not going to help you sell any traditional confectionary. With the winds of change pushing towards healthier eating, it makes sense to move with them by providing sugar-free confectionary. Right now, such items may only make up a relatively small percentage of your revenue – in a few years' time, they could be one of your main sources of income.

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